While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Download Now Server 1 Download Now Server 3 Download Now Server 2 Garlandia was inspired by Retro style in combination with a Handwriting style. Garlandia Script has many alternative swash and features like stylistic alternates, stylistic set, ligature and swashes so you can mix and match as you wish. Garlandia comes with open type features such as alternative styles, style sets and great features for logos, posters, badges, book covers, t-shirt designs, handwritten quotes, product packaging, headers, posters, merchandise, social media & greeting cards. To activate the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or newer versions. Garlandia is coded with PUA Unicode, which allows full access to all additional character